According to PwC’s annual "Global Entertainment and Media Outlook 2013-2017", consumers' access to Entertainment and Media content and experience worldwide has globally become more democratic as internet access and the number of smart device users increase day by day. E&M industry which has retained a double-digit growth rate in recent years in Turkey is expected to maintain this upward trend. After reaching a size of over USD10.2 billion in Turkey in 2012, the sector is expected to hit USD11.6 billion by the end of 2013, and approximately USD17.5 billion by 2017, with an annual average growth rate of 11.4% through the next five years.
Throughout the period between 2013 and 2017 covered by the Outlook; China, Brazil, India, Russia, the Middle East and Northern Africa, Mexico, Indonesia and Argentina will nearly double their share in total E&M revenue and thereby will achieve the highest growth rate in this segment. Average compound annual growth rates of these markets will be equal to almost 22% of the total global E&M revenue foreseen in 2017, nearly double the rate of 12% in 2008. More mature markets with more advanced technology in North America, Western Europe and the Asian Pacific will dominate the channelling of global change to digital consumption of E&M services.