Total Retail: Global survey of online shoppers

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More than 15,000 online shoppers in 15 different territories participated in the Global PwC Total Retail Survey 2013, which asks consumers about their purchasing preferences, use of different shopping channels and expectations of retailers.

Today’s consumers have raised the bar for retailers. Multichannel shopping is a given -- the price of admission into the conversation. Within our data we’ve unearthed eight customer expectations that transcend geography and product category, and will require that retailers evaluate their business model from top to bottom.