PwC’s latest Global 100 Software Leaders Report data shows that the top companies in the industry recorded a modest 5% increase in total software revenues for 2012, reaching US$255 billion, but Software-as-a-Service (SaaS) revenues in the top 100 increased by 60% to US$20 billion during the same time period as the software industry has continued a consistent and growing shift towards SaaS. Other trends in this year’s report include:
- User friendly apps offered in the cloud: Software companies are moving away from developing complex products and towards ‘easier to use’ applications that can be offered as a service in the cloud or installed and run on computers in the building of the person or organisation using the software, rather than at a remote facility.
- Hardware companies add software to their offerings: To combat a price competitive device environment, hardware companies are delivering value added software to gain a competitive edge.
- Digitisation becomes the norm: Non-technology companies are now digitising their products and services with software to entice customers. Clothing companies, for example, are delivering health and fitness information to customers by analysing information obtained from sensors embedded into garments.