This is the sixth year of a survey conducted to understand and better serve online shoppers and separate truth from fiction. 11,000 consumers from more than 13,000 samples in 11 countries who said they shop online have participated in this survey. Turkey has joined this survey for the first time. When it comes to Turkey, 1,004 respondents from 1,113 samples who said they shop online have participated in the survey. Considering the relevant data, the “Multichannel Shopping” survey reveals the truth about ten myths of online shopping.
We looked at 10 widely accepted retail myths. Download our report to see the results of our study.
Below are some highlights from this year’s report: