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Digital Strategy

Outcompete with Digital

We now live, work, and play in a digital world. A world where industry lines are blurring, new entrants are outcompeting traditional players and unconventional partnerships are forming - all at rapid pace.

To help you stay in the game, we’re here to help. Influenced by strategic choices around growth, customer and employee experience and operational efficiency, we work with you unlock the opportunities and set the direction of your business in today's digital world.


The right digital strategy, the right differentiator

In today’s business world, digital disruption can transform an industry overnight. Emerging technologies and shifting consumer sentiments are changing industries and affecting the way we work and do business.As competitive and consumer demands continue to evolve, becoming a digital winner is more than just having a digital channel for your customers, it's a fundamental rethink of your entire business. Together we can navigate this rapidly evolving landscape to change the way your organisation creates and captures value in the digital age - from strategy through execution.

How can PwC help you?

Re-thinking your strategy in the digital age

Based on a deep understanding of your current capabilities, your customers’ changing needs, and the broad competitive landscape, we help determine the right digital strategy to navigate an evolving future. In our Experience Center, we bring the skills, technology, and scale necessary to think and deliver big for your business. 

Once we set the vision and outline digital possibilities, it’s critical to invest in the right ones. We help your organisation establish a clear, actionable, and quantified perspective on which capabilities your organisation should prioritise to enhance customer intimacy, build innovative products and services, and digitise their processes for greater effectiveness. We then create roadmaps that detail the business requirements to realise value from these new digital opportunities.

Focus areas within digital strategy

Disrupt with new business strategies

We jointly innovate new business models in line with our Business-Experience-Technology (BXT) model and network of digital natives and experts. We guide organisatins out of their comfort zone, develop new digital and customer-focused business models and immediately collect user feedback relating to them. We use a series of workshops and business model prototypes to validate, improve or reject our ideas in various iterations. In accordance with this creative process, we analyze and calculate the benefits and feasibility of the new business models. To guide organisations in implementation, we derive the abilities which are required for the respective digital business model, compare them with the skills the company already possesses and draft a blueprint for realising the business model.

Transform your organisation in the digital age

A digital vision and the corresponding strategy are crucial to the success of an organization’s digital transformation. Together with you, we envision the future, co-create a customised digital strategy and map out transformative initiatives for the future orientation of your organisation. These initiatives are then prioritised and they eventually culminate in a comprehensive transformation plan. When conceiving the transformation approach, we take the structural and cultural aspects of the change process into account and scale down the complexity of this task through creative, iterative, and exploratory work.

Measure your organisation's digital maturity to pinpoint improvement opportunities

By means of digital assessment, we first analyse your organization's digital potential and maturity. Based on our trusted model and "Digital Assessment Tool", we quickly provide a holistic view on your organization's current digital maturity and determine which digital capabilities are required and derive the appropriate measures. We manage the necessary transformation journey by taking into account the management team, employees, organization, processes and technology.

Contact us

Serkan Tarmur

Serkan Tarmur

Advisory Services Leader, PwC Turkey

Tel: +90 212 376 5304

Etkin Çiftçi

Etkin Çiftçi

Digital & Experience Consulting, Director, PwC Turkey

Tel: +90 212 326 6161

Vedya Menase

Vedya Menase

Digital & Experience Consulting, Senior Manager, PwC Turkey

Tel: +90 212 326 6255