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Creating a strategic business plan and a development road map

Corporate strategy, Way-to-Play and capabilities
  • We start with the “Capability Driven Strategy” workshop delivered by our strategy consultancy team, Strategy&. The purpose of this workshop is to define the value your company generates for its customers (Way-to-Play), capabilities necessary to carry out this value proposition, and the product and service portfolio that will be provided to customers.
  • Agreeing on the corporate strategy and critical capabilities with senior management at the beginning of the project provides a clear structure and guidance for the remaining steps of the project (selection of target markets and definition of development roadmap).

Related services and publications

Strategic Business Plan
  • Strategic Business Plan provides a prioritisation of export markets based on in depth target market research our teams conducts.
  • To identify the markets you can be successful in, we take into consideration your company’s “Way-to-Play” and capabilities as well as external market data such as growth potential, competition conditions, risk factors, etc.
  • Our data driven market prioritization helps you to focus on countries where you can be successful through research based on PwC market insights, experts views, industry reports and external data sources.

Development Road Map

Our development roadmap focuses on capabilities required to support your “Way to Play”, ensuring limited resources are invested in areas that will make a difference against the competition and critical for execution of your strategy.

Our Management Consultancy team identifies business issues across your organization based on their industry experience, functional expertise and in depth data analysis. This leads to a practical roadmap aligned with your strategic goals.

We bring functional know how to all our projects and formulate your roadmap with a team made up of management consultant professionals from various functional expertise areas.

Contact us

Serkan Tarmur

Serkan Tarmur

Advisory Services Leader, PwC Turkey

Tel: +90 212 376 5304

Tolga Baloğlu

Tolga Baloğlu

Advisory Services Partner, PwC Turkey

Tel: +90 212 376 5365

Yiğit  Arslan

Yiğit Arslan

Advisory Services Partner, PwC Turkey

Tel: +90 212 376 5365

Erdal Gencer

Erdal Gencer

Advisory Services, Senior Manager, PwC Turkey

Tel: +90 212 326 6567

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