PwC Global 100 Software Leaders market research

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Evolutionary changes in cloud, software-as-a-service (SaaS), IT consumerisation and mobile are fundamentally reshaping how software companies do business, the PwC Global 100 Software Leaders market research report found. Key data and feedback reflect that:

  • SaaS is gaining traction
  • Customer is king
  • Emerging hybrid models bring new challenges
  • Priority on pricing

According to PwC’s recent Future of Software Pricing Excellence report series, the top four companies surveyed earned less than 2 percent of 2011 revenue from SaaS. But, data from the top 100 indicates considerable movement. SaaS revenue accounted for at least 40 percent of software revenue for 10 companies on the Global 100.

Global Software revenue