19th Annual Global CEO Survey

What’s on the minds of over 1,400 CEOs around the world?

  • 35%

    of CEOs are very confident about short term business growth

  • 66%

    of CEOs see more threats today

  • 76%

    of CEOs define success by more than finencial profit

  • 74%

    of CEO are concerned about geopolitical uncertainty

  • Growth
  • Greater expectations
  • Transformation
  • Measuring success

of CEOs are concerned about geopolitical uncertainty

Moving beyond globalisation

Today’s CEOs face a business environment that’s becoming increasingly complicated to read and adapt to. This complicated world picture isn’t just being shaped by economic and geopolitical trends. We believe there is a more fundamental shift taking place, namely from a globalising world to one with many dimensions of power, growth and threats.

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of CEOs say creating value for wider stakeholders helps profitability

Addressing greater expectations

CEOs acknowledge that their customers as well as other stakeholders increasingly want them to do more to tackle important problems. The response for many has been to focus even more strongly on customer needs as well as drawing on their companies’ own sense of purpose – what they stand for – to define a more comprehensive view of how their businesses operate within society. Some CEOs are taking concrete steps to align this broader mission to their company’s core goal of profitability.

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of CEOs are changing how they use technology to deliver on widerstakeholder expectations

Transforming: technology, innovation and talent

CEOs are using technology to get closer to consumers but are being challenged to align all parts of their operating model behind customer strategies. Some companies are bridging what we call an ‘execution gap’ by shaping their entire value proposition, strategy, operations and capabilities tightly around a strong commitment to what they stand for. They’re also looking to build better innovation and people capabilities to address changing customer expectations.

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of CEOs agree that business success will be redefined by more than just financial profit

Measuring and communicating success

CEOs are seeking to better measure the impact and value of innovation and key risks for stakeholders. Companies are addressing these challenges through a greater focus on data and technology to gain better insight into business processes and to measure a broader range of variables. They’re also looking to communicate a range of ‘softer’ issues in a reliable and consistent way across multiple channels.

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Explore the data

How concerned are CEOs about the following potential economic, policy, social and environmental threats to their organisation’s growth prospects?


President and CEO of General Electric Turkey

Canan M. Özsoy


PwC's 19th Annual Global CEO Survey. Interview with Canan M. Özsoy of General Electric Turkey.

Here she shares her perspectives on growth opportunities, integration of women and youth in the world economy, transformation of businesses and the importance of adopting best practices from across the world.

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