18th Annual CEO Survey

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18th Annual Global CEO Survey


of CEOs are very confident about their company’s growth prospects


of CEOs are concerned about over-regulation


of CEOs have considered, or are considering entering a new sector or sub-sector

A marketplace without boundaries? Responding to disruption

  • Digital change throws up as many opportunities as risks. That’s why there’s an underlying sense of optimism for many CEOs, but a similar proportion also sees more threats than there were 3 years ago.
  • CEOs are less confident about the global economy, with more than twice as many as last year think the outlook will worsen.
  • Creating new value in a complex and contradictory environment is precisely what CEOs need to focus on.

PwC’s 18th Annual Global CEO Survey released at the opening of the World Economic Forum Annual Meeting in Davos, Switzerland.

Fewer CEOs than last year think global economic growth will improve over the next 12 months, though confidence in their ability to achieve revenue growth in their own companies remains stable, say the more than 1,300 CEOs interviewed in PwC’s 18th Annual Global CEO Survey.

CEOs are less optimistic about global growth prospects than a year ago, with 37% of CEOs thinking global economic growth will improve in 2015. This is down from 44% last year. Significantly, 17% of CEOs believe global economic growth will decline, more than twice as many as a year ago (7%). The remaining 44% expect economic conditions to remain steady.