In today’s increasingly complex global economy, gaining timely access to reliable information and translating that information into strategic insight has become a defining factor of competitiveness. From geopolitical risks and macroeconomic volatility to AI and digital transformation, and the evolving sustainability agenda, a multilayered set of dynamics is reshaping how business decisions are made.
At PwC Türkiye’s Economic Consulting team, we help organizations ground their economic decisions in robust analysis, assess their regional and societal impact, support their strategies with data-driven insights, and enhance their overall competitiveness. From economic impact assessments to tailor-made research, from board-level and executive advisory to projects focused on development and competitiveness, we deliver customized solutions that empower our clients not only to navigate today’s challenges but to shape the future with confidence.
Our Services
- Economic Impact Analysis
- Tailor-made Research
- Board and Executive Advisory
- Economic Development and Competitiveness
Economic Impact Analysis
Companies may wish to quantify the socioeconomic impact of their current operations or future plans, projects, and investments for various strategic purposes. Industries, through their representative associations, may seek to demonstrate their contribution to the national economy or assess the macro-level implications of regulatory changes on their sectors. On a broader scale, public authorities often require forward-looking analysis to understand the potential economic consequences of strategic decisions or planned legislative changes.
This is where impact analysis comes into play, offering a structured framework to quantify direct, indirect, and induced effects across key indicators such as GDP, value added, employment, foreign trade, and public revenues. Comprehensive in scope, impact analyses can cover economic, social, regional, and environmental dimensions, serving as a valuable evidence base for a wide range of stakeholders while also strengthening strategic decision-making and communication efforts.
At PwC Türkiye Economic Consulting, we respond to your needs with our technical expertise, leveraged by diverse methodologies and our global network’s experience. We tailor our approach and methodology based on the intended use of the results and offer guidance on how to effectively communicate findings to investors, public authorities, or the general public. We consider impact analysis not only as a set of figures, but as a narrative element that can be embedded into your broader communication goals.
Common needs we help answer:
Demonstrating a company’s economic and social impact in Türkiye in the context of its corporate anniversary or milestone
Estimating the potential contribution of planned investments to regional and national economy
Assessing the impact of regulatory or legislative changes on sectors, companies, and public revenues
Evaluating the sectoral and macroeconomic implications of international strategic decisions
Quantifying the economic value generated by major events (e.g. Olympics, Sports Tournaments, Formula 1, festivals) for the host country
Our selected works:
Socioeconomic Impact Assessment for a Multinational Company in the FMCG Sector
Foreign Trade and Economic Impact Analysis of the Automotive Industry in Türkiye
Evaluation of the Economic and Sustainability Impact of E-Commerce in Türkiye
Assessment of the Personal Care Industry’s Socioeconomic Impact for a Pharmaceutical Company Operating in the Middle East and Africa
Evaluation of the Economic and Aviation Sector Impact of the EU Common Aviation Area Agreement for a CIS Country
Impact Assessment of a Tax Model Reform on the Games of Chance Sector for a CIS Country
On your company’s anniversary, we can help you measure the economic and social impact you have created over the years, and communicate it effectively to your stakeholders and the public.
Our publications in the field:
Amazon Türkiye SME E-Commerce Outlook
The report we prepared for Amazon examines the current status of e-export among SMEs in Turkey. In addition, within the scope of the study, Amazon Türkiye's direct and indirect contributions to the country's e-export economy were measured through channels such as employment generation and tax revenues.
Nestlé Economic Value Report
This report, which evaluates the economic and social contribution of Nestlé in Turkey, examines the company's impact in total and by sector through main channels such as value-added production, employment generation and tax revenues.
Tailor-made Research
By considering the sector you operate or intend to enter, along with relevant sub-industries and product categories, we deliver high-quality, analytically robust research solutions tailored to your strategic priorities. From sector analysis and target market selection to global benchmarking, industry trends, and best practices, we provide data-driven insights that inform and empower decision-making.
Each research engagement is designed not just to generate knowledge, but to support strategic decisions aligned with your organizational goals. Our projects are enriched with qualitative and quantitative methods such as focus groups, in-depth interviews, scenario planning, global frameworks, and international comparative analysis, ensuring that each study delivers both strategic relevance and actionable outcomes.
Common needs we help answer:
Market dynamics analysis prior to entering a new sector or expanding into a different country within an existing industry
Assessment of sectors’ growth potential and risks, along with its position within the broader value chain
Competitiveness analysis of the product segment in foreign markets and identification of potential export destinations
Research on international best practices relevant to the target sector and line of business
Customized analyses on sectors and thematic areas prioritized by international investors and funding institutions
Our selected works:
Feasibility Study for a Philanthropy Fund to be Established in Türkiye by the United Nations
Assessment of Housing Needs in Istanbul for the Next Decade
Research on Growth Areas for Real Estate Investment in Türkiye
Market Assessment of Boron Nitride and Boron Carbide
Our publications in the field:
Assessment of Housing Needs in Istanbul for the Next Decade
The report prepared for KONUTDER aims to outline Istanbul’s housing needs over the next decade. The study provides a comprehensive needs assessment of the housing market, taking into account not only residential demand but also additional pressures driven by migration trends, tourism activity, and demographic shifts across various population groups.
Transformation of the Asset Management Industry in Turkey
The study, supported by the UK Government and the UK Prosperity Fund, explores the transformation potential of the asset management sector in Turkey. The report evaluates the key steps required for Turkey to position itself as a regional and international hub for asset management.
Board and Executive Advisory
We support decision-making processes for company boards and senior management teams through economic analyses, sectoral forecasts, and strategic insights, making uncertainty more manageable and opportunities more visible.
Through periodic briefings led by PwC Türkiye’s Chief Economist, we provide neutral, data-driven perspectives on key economic indicators. When relevant, our industry specialists contribute sector-specific insights, helping your executive leadership base decisions on stronger macroeconomic and strategic foundations.
We also design tailored workshops and interactive sessions to help your leadership team fully grasp the implications of current macroeconomic developments. These formats encourage shared understanding and enable more robust, data-informed strategic decisions. Upon request, we complement this service with regular economic bulletins and executive-level reports to ensure a continuous and reliable flow of information throughout your decision-making cycle.
Common needs we help answer:
Providing independent briefings to the global leadership of multinational companies with Türkiye operations on developments in the Turkish market
Informing foreign investors about Türkiye’s economic outlook and sectoral forecasts
Presenting the potential sectoral implications of macroeconomic trends and projections
Delivering independent economic and sector-specific analyses for use in high-level executive meetings
Our selected works:
Presentation on Türkiye’s Economic Dynamics and Competitiveness to the Global Headquarters of a Leading Automotive Brand
Macroeconomic Analysis Report on Periodic Volatility for a Global Seed Producer
- Assessment Report on Türkiye’s Macroeconomic Environment for a Global Leader in the Food Industry
Our publications in the field:
2025 on the Horizon: Global and Turkish Economic Outlook
The report provides an overview of key economic developments in 2024, while examining the global trends expected to shape 2025 through a strategic lens across the U.S., Europe, and Asia. In the context of Türkiye, it assesses the country’s 2024 macroeconomic outlook and presents forward-looking expectations, projections, and potential risk factors for 2025.
Turkiye’s Outbound Investments Study
The study analyzes the current state of outward foreign direct investments by Türkiye-based companies and offers a perspective on how these investments contribute to corporate growth strategies. It provides an in-depth examination of the decision-making dynamics, driving factors, and strategic implications associated with such investments.
Economic Development and Competitiveness
We support research and analysis projects focused on economic development, sectoral competitiveness, and the improvement of the investment climate, particularly in collaboration with international financial institutions and development agencies.
We act as a strategic partner in data-driven studies that explore local development dynamics and aim to strengthen competitiveness, with a particular emphasis on fostering public-private collaboration.
Our approach, which aligns with global trends while remaining sensitive to local conditions, enables us to deliver strategic insights and analytical contributions to our clients’ competitiveness agendas.
Common needs we help answer:
Identifying priority areas to enhance overall competitiveness in a sector, region or country
Mapping global trends and international best practices aligned with development and competitiveness goals
Assessing the current state of the investment climate and identifying areas for improvement
Highlighting key sectors, regions, and intervention areas to accelerate progress toward long-term development objectives
Our selected works:
Blue Economy Jobs Program in the Black Sea Region for the World Bank
- Design of Investment Frameworks in Agriculture, Mining, and Information Technology Sectors for the Planning Commission of Pakistan
Our publications in the field:
Türkiye's Trajectory in Global Competitiveness: Export and Foreign Direct Investments Outlook
The study outlines Türkiye’s current position in the areas of foreign trade and foreign direct investment, offering a comparative assessment of its competitiveness relative to a selected group of peer countries. The report also focuses on the strategic steps Türkiye can take in the coming period to enhance its international competitiveness.
Sailing Towards Sustainability via Blue Economy: Unlocking Türkiye’s Potential
The report explores the concept of the Blue Economy within a multidimensional framework and assesses Türkiye’s potential in this field. It highlights the role of ocean-based economic activities in advancing sustainable development, while also analyzing international policy frameworks and leading country practices in this domain.
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