Digital and IT Strategy

Innovations and IT for digital business models 

What opportunities do digital strategies offer and how can technological and cultural aspects of digitization be implemented in the best possible way? Digital managers are faced with this question today. Initial answers are often full of contradictions. Because new customer experiences, digital platforms and a balanced investment-benefit ratio cannot easily be reconciled.

PwC’s Technology Consulting team is aware of this. Complex challenges in the context of IT strategy, digital strategy, new business models and change management can only be solved in an interdisciplinary, concrete manner and with an agile mindset. Thanks to our unique network of decision-makers in almost all sectors and countries, we can also offer you valuable insights from outside.

Read more for more information. And call us. We look forward to you.

Three fields of action for future-proof IT

The basis on which the digitization of companies must be “built” is their information technology. The role of the IT department has changed significantly in modern companies anyway: from a classic service provider to a business partner who can make the decisive difference in competition. With the digital transformation, the clear separation between IT and business functions that prevailed in he past is increasingly dissolving.

This means that IT has to adapt to ever faster changing internal and external requirements. This alone requires a holistic IT strategy with practical implementation plans. Your PwC Technology Consulting team supports you in these three fields of action, among others:

From the digital target to running business model

In order for your company to benefit from digital change, it must develop and implement a digitization strategy. PwC accompanies this process. This involves, among other things, the following tasks:

  • determine the digital status quo of your company,

  • develop a digital target image,

  • Developing ideas for new, digital business models – and prototypes

  • define measures and a roadmap for strategy implementation,

  • implement and launch new, digital products and services

  • as well as in business operations using new technologies and KPIs to check and optimize the measures implemented

Our Services

As-Is Analysis

  • Determine the current level of IT maturity and compare it with benchmarks
  • Analyze collaboration between IT and business functions
  • Reveal critical fields of action and dependencies

Strategy and Road-Map

  • Define IT vision, role of IT and digital and IT strategy
  • Develop an integrated digital and IT target model
  • Set up a roadmap for strategic and operational measures and support their implementation

Digital and IT Organization

  • Integrate digital and IT strategy into the business units
  • Set up digital and IT organization in a sustainable and value-adding way for the business
  • Ensure crisis resilience and efficiency

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You can contact us to learn more about PwC solutions

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Gediz Cürgül

Gediz Cürgül

Digital Services, Partner, PwC Türkiye

Tel: +90 212 326 6748

Serkan Övgü

Serkan Övgü

Cloud & Digital, Director, PwC Türkiye

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