Sales & Marketing

Redefine what it means to build and run an agile growth engine

Redefining marketing and sales in an age of experience

PwC can help you stay ahead of the competition by rethinking the marketing and sales functions and their evolving roles in a changing marketplace. We work with you to help get customer relationship management right -- integrating customer strategy, data insight, experience design and automation technologies. The goal? To deliver marketing and sales excellence that aligns the cost of selling to your business model, better controls margins, and grows the bottom line.

Key questions to consider:
  • How well does your marketing strategy translate into marketing and sales plans?
  • Are your marketing and sales channels aligned to changing customer behaviours, and they include established and emerging digital technologies?
  • Are your campaigns effectively managed?
  • Are the marketing and sales processes well integrated?
  • Is your sales approach and process fit for purpose?
  • Are you developing competency and capability for different customer segments and markets?

How can PwC help you?

PwC can help you stay ahead of market peers while helping you rethink your marketing and sales functions, channel compliance and resource allocation to better meet customer demand. We work with you to orchestrate the use of customer relationship management (CRM), big data and automation technologies. With us, you’ll meet your sales goals, align your cost of selling to your business model and take better control of your margins.

Here are some of the capabilities PwC can help you use to get the results you’re looking for:
  • Brand, product, channels, go-to-market execution and CRM
  • Digital marketing and marketing automation
  • Marketing spend management
  • Marketing strategy and operations
  • Sales automation
  • Sales and channel strategy
  • Sales force strategy and effectiveness
  • Sales organization design and alignment

Contact us

Hüsnü Dinçsoy

Consulting Leader, PwC Turkey

Tel: +90 212 376 5302

Yiğit Arslan

Advisory Services Partner, PwC Turkey

Tel: +90 212 326 6748

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