PwC and Salesforce

The new equation for your fully connected customer

Your trusted transformation partner

Tomorrow’s customer is already here. To help you meet their needs, we’re introducing a new equation that ensures every engagement is relationship-enhancing. Learn how to use technology to protect your most valued asset, your customer.

Enabled by Salesforce, powered by business perspective, and geared for innovative experiences, the new equation goes end-to-end with Salesforce to bring customers closer with every click.

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PwC and Salesforce. Say hello to tomorrow.

“We help our clients to learn how to use technology to protect their most valued asset – their customers. With our business expertise and Salesforce leading technology, we aim to help transform any company to compete in today’s business environment.”

Reggie Walker - Partner, Global Salesforce Alliance and Competency Leader, PwC US

PwC is a proud leader in digital transformation. Since 2013, our work has been recognized globally with a variety of innovation and industry awards.

“PwC offers a full range of services that span from strategy to execution. It specializes in business transformation and has significant experience assisting clients with all aspects of Salesforce implementation work.”

IDC MarketScape

CRM, or customer relationship management, helps you manage your customer relationships and keep customers happy. While most think of it as sales software designed to help you grow your customer base, it can also be so much more. When you layer in the different ways CRM can be implemented across the business, and that a 'customer' could be an employee or partner, it gets a little more complex.

We've created a series of articles that breakdown what CRM is, why it is important to business and how it can be used. Our goal is to help you assess your need for CRM and make actionable decisions for your business.

Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with customers and potential customers. CRM helps organisations streamline processes, build customer relationships, increase sales, improve customer service, and increase profitability.

When we talk about CRM, we usually refer to a CRM system, a tool used for contact management, sales management, agent productivity, and more. The goal of a CRM system is simple: Improve business relationships to grow your business. CRM tools help you manage customer relationships across the entire customer lifecycle, at every marketing, sales, e-commerce, and customer service interaction.

Sales is the life blood of every business. But with targets to hit, competitors trying to steal that deal, and colleagues vying to become the company's top performer, staying ahead of the curve isn't easy. You need to be constantly looking for ways to learn new skills or gain new insights that you can bring to the business. We've created content to help you do just that—stay on top by developing your career, your organisation, and your team.

Making sales is one thing, but if you don't keep customers happy they won't be around for long. Depending on the study you read, acquiring a new customer is thought to be between 5 and 25 times more expensive than retaining an existing one. Customer service is often considered a cost centre but, when done right, it can be transformed into a profit centre for any business. Such a vital function should be central to your business and not merely an afterthought. Our resources are designed to help you re-envision customer service, become a customer-centric company, keep customers happy and drive business growth at the same time.

Reaching the right audience with the right message at the right time has never been more achievable thanks to data provided by people online. This, combined with innovative marketing technology, means marketers have never had an easier time getting a clear picture of their audience. So why do marketers still struggle?

The bar is now higher than ever before. Creating that fully-measurable, tracked, and 10-times-better-than-anyone-else campaign requires equal parts science and creativity—something not always easy to come by. Creating 1-to-1 relationships and marketing journeys at scale is the benchmark for every organisation, and making that work requires teamwork. So, where to begin? We suggest taking a look below to learn how to create an amazing customer journey so you can generate more leads, nurture them, and build a large base of loyal customers.

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Yiğit  Arslan

Yiğit Arslan

Advisory Services Partner, PwC Türkiye

Tel: +90 212 376 5365

Hasan Dursun

Hasan Dursun

Management Consulting, Director, PwC Türkiye

Tel: +90 212 326 5365

Can Bedirhan

Can Bedirhan

Advisory Services, Senior Manager, PwC Türkiye

Tel: +90 530 222 8734