Workforce of the future: The Blue World in 2030

In the Blue World, corporate is king

In the blue world, capitalism reigns supreme, it's where bigger is better. 

Organisations see their size and influence as the best way to protect their profit margins against intense competition from their peers and aggressive new market entrants.

Corporations grow to such a scale, and exert such influence, that some become more powerful and larger than national economies. It's a world where individual preferences take precedent over social responsibility.

Workforces in The Blue World

It's a world of extreme talent. Exceptional people are in high demand, so employers secure a core group of pivotal high-performers by offering excellent rewards. But workforces are lean and organisations bringing in flexible talent and skills as and when they're needed. 

Human effort is maximised through sophisticated use of physical and medical enhancement techniques and technology, and along with automation, analytics and innovation, push performance in the workplace to its limits. Workers' performance is continually measured and analysed enabling a new breed of elite super-workers.

In this world, a corporate career divides the haves and have-nots.

The role of technology in The Blue World

Extensive use of automation and AI enhance productivity and quality, but humans are still in demand.

Human effort is maximised through the use of physical and medical enhancements. And sensors and data analytics continually measure, analyse and optimise performance at every step. 

Rewards in this world are high, but the price workers pay is their data. Data is used to predict performance and anticipate people risk.

“The gap between the rich and the poor. Either people will have a high paying job or no job at all.”

Unemployed female (50), Germany

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