Blurred Lines: How FinTech is shaping Financial services

83% of traditional Financial Institutions believe they are at risk of losing business to FinTechs.

The report, ‘Blurred Lines: How FinTech is shaping Financial services’, features the responses of 544 CEOs, Heads of Innovation, CIOs and top management involved in digital and technological transformation across the FS industry in 46 countries. 

The survey shows the banking and payments industries are feeling the most pressure from FinTech companies. Respondents from the fund transfer & payments industry anticipate that in the next five years, they could lose up to 28% of their market share to them, while bankers estimate they are likely to lose 24%. This compares to around 22% in the case of asset management & wealth management and 21% in insurance.

PwC’s survey shows the most widespread form of collaboration with FinTech companies is joint partnership (32%), which, says PwC, is indicative FS firms are not ready to go all in and invest fully in FinTech.

Asked what challenges they face in dealing with FinTech companies, 53% of incumbents cited IT security, regulatory uncertainty (49%) and differences in business models (40%). 

In the case of FinTech companies, differences in management and culture (54%), operational processes (47%) and regulatory uncertainty (43%) were deemed the top three challenges when dealing with traditional FS firms. 


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Zeynep Uras

Zeynep Uras

Financial Services Industry Leader, PwC Turkey

Tel: +90 212 326 6062

Oktay Aktolun

Oktay Aktolun

Digital Services Leader, PwC Turkey

Tel: +90 212 326 6142

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