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What's The New Equation?

A community of solvers coming together in unexpected ways.

Our vision for the PwC Network, fuelled by our Purpose, is to be the most trusted and relevant professional services business in the world - one that attracts the best talent and combines the most innovative technologies, to help organisations build trust and deliver sustained outcomes.

We’re calling our refreshed global strategy The New Equation, and it speaks to the two most fundamental needs clients and organisations are grappling with today. 

First is the urgency to successfully respond to, and change, in the face of the major shifts shaping the world: technological disruption, climate change, fractured geopolitics, social tension, and the continuing effects of the COVID-19 pandemic. Second is the need to build trust at a time when it is both more fragile and more complicated to earn.

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Delivering sustained outcomes which make a difference

Our approach embodies who we are: a community of solvers coming together in unexpected ways to deliver outcomes for organisations, their customers, stakeholders and communities, which make a positive and enduring impact right across the value chain.  

Our formula is simple: we deliver bold ideas, solutions which are human-led and tech-powered and meaningful experiences which deliver real-life results.  

The profound changes in the world mean that our clients can only succeed by creating a virtuous circle between earning trust and delivering sustained outcomes. By bringing our unique combination of capabilities together, we can help them do that—unlocking value for their shareholders, stakeholders and wider society.

Bob Moritz, Global Chairman
Solving for the issues that matter to our clients and the world
ESG and Sustainability

Sustainability issues are having an increasingly dramatic impact on businesses, investors, consumers, the workforce and governments. Whilst the Covid-19 pandemic has caused widespread disruption, it has also provided momentum and opportunity to rethink and reconfigure for resilience.

Game of Threats™

Game of Threats™ is a head-to-head digital game that simulates the experience of executives when their company is targeted by a cyber attack.

Digital Strategy

The right digital strategy is the right differentiator. As competitive and consumer demands continue to evolve, becoming a digital winner is more than just having a digital channel for your customers, it's a fundamental rethink of your entire business.

Today, the need to find new ways of solving problems for our clients and stakeholders is clear. Our new global strategy, The New Equation is based on a number of conversations with our clients and stakeholders evaluating challenges and opportunities. The New Equation speaks to the two most fundamental and interconnected needs clients and organisations are dealing with today: Building trust and delivering sustained outcomes. There is a special group of people at PwC, we are a community of solvers coming together in unexpected ways. We like to find solutions. We seek out answers. We see problems as positive potential waiting to be unlocked. And when we come together, we add up to The New Equation.

Cenk Ulu, PwC Turkey Territory Senior Partner

You can’t buy trust - you have to earn it

Trust has never been more important. It’s the link that connects your organisation, your people, your customers, your stakeholders and the world. We know that trust isn’t something you can buy off the shelf. It’s something you earn through every interaction, every experience, every relationship and every outcome delivered.

People solving together powered by technology

The New Equation is a future that is human-led and tech-powered. For us, people and technology work hand in hand. It's about how human ingenuity combines with technology innovation and experience to deliver faster, more intelligent and better outcomes while building trust across the value chain.

People and technology working together to create a stronger tomorrow
Digital Technologies

61% of CEOs plan to make their company more digital by digitising core business operations. A digital-first approach accelerates a company’s advantage to drive faster growth and greater productivity.

Digital Customer

With unlimited options, immediate access to information and the power to influence, today’s customers now dictate when, where and how they want to interact with businesses. The PwC Experience Center designs transformative change. Shifts in employee experience (EX) and customer experience (CX) improve people's lives by empowering them to work better, smarter, and faster — focusing on what matters most.

New world. New skills.
Our jobs are changing, and fast. Many roles are disappearing altogether, while new ones are springing up. The discrepancy between the skills people have and those needed for jobs in the digital world is one of the most critical problems of our time. Everyone should be able to live, learn, work and participate in the digital world.

Contact us

Cenk Ulu

Cenk Ulu

Territory Senior Partner, PwC Turkey

Tel: +90 212 326 6967

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