20th CEO Survey

20 years inside the mind of the CEO

  • %38

    of CEO's are very confident about short term business growth

  • %27

    of CEO's believe that the global economic growth will improve

  • %78

    of CEO's focus on economic growth

  • %82

    of CEO's are concerned about uncertain economic growth

Watch the replay of our Global CEO Survey launch in Davos 

What's on the minds of nearly 1,400 CEOs from around the world? Watch the webcast again as Bob Moritz, PwC Global Chairman, launched the findings of PwC's 20th Global CEO Survey to the media in Davos on 16th January 2017.

This annual survey of business leaders sheds light on the key opportunities and challenges facing business today and has become one of the media highlights on the opening day of the World Economic Forum Annual Meeting.

Download the report


A look back at 20 years of change

Explore our timeline of some of the defining moments of the last two decades


1997
  • 1st DNA cloning
  • 1st Smartphone
  • Hong Kong handover
  • IBM Deep Blue beats Kasparov
  • DJI: 7,908.25 (Dec 31)
1998
  • 1st 3G mobile network
  • Google founded
  • Kosovo war begins
  • DJI: 9,181.43 (Dec 31)
1999
  • Alibaba.com founded
  • World population 6bn
  • Y2K - millennium bug
  • DJI: 11,497.12 (Dec 31)
2000
  • 1st camera phone
  • Dot-com bubble bursts
  • ILOVEYOU virus infects 50m computers
  • Sony Playstation 2 launched
  • DJI: 10,786.85 (Dec 29)
2001
  • 9/11
  • Wikipedia founded
  • DJI: 10,021.50 (Dec 31)
2002
  • 1bn mobile network subscribers worldwide
  • SpaceX founded
  • DJI: 8,341.63 (Dec 31)
2003
  • Human genome decoded
  • Iraq War begins
  • DJI: 10,453.92 (Dec 31)
2004
  • Facebook founded
  • Indian Ocean tsunami
  • DJI: 10,783.01 (Dec 31)
2005
  • 7/7 London bombings
  • Youtube founded
  • DJI: 10,717.50 (Dec 30)
2006
  • Twitter founded
  • WikiLeaks founded
  • DJI: 12,463.15 (Dec 30)
2007
  • Apple iPhone launched
  • Mortgage crisis begins
  • DJI: 13,264.82 (Dec 31)
2008
  • 1st successful Large Hadron Collider run
  • Global financial crisis
  • Lehman Brothers files for insolvency
  • DJI: 8,776.39 (Dec 31)
2009
  • WhatsApp founded
  • Bitcoin launched
  • Google self-driving car
  • DJI: 10,428.05 (Dec 31)
2010
  • 1m+ robots worldwide
  • Haiti earthquake
  • DJI: 11,577.51 (Dec 31)
2011
  • Japan earthquake
  • 1st synthetic organ transplant
  • DJI: 12,217.56 (Dec 30)
2012
  • NASA rover Curiosity lands on Mars
  • World population 7bn
  • DJI: 13,104.14 (Dec 31)
2013
  • Amazon's drone delivery service announced
  • 2.7bn Internet users worldwide
  • DJI: 16,576.66 (Dec 31)
2014
  • 1st wearable augmented reality device
  • China becomes largest economy (PPP*)
  • More devices than humans
  • DJI: 17,823.07 (Dec 31)
  • *Purchasing Power Parity
2015
  • European migrant crisis begins
  • ISIS attacks in Paris and Lebanon
  • Paris Agreement on climate change
  • DJI: 17,425.03 (Dec 31)
2016
  • 1st eye surgery by a robot
  • Brexit
  • Donald Trump elected as US President
  • DJI: 19,762.60 (Dec 30)

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How the world has changed since 1998

In the last 20 years technology alone has turned the business world upside down – but it’s only one of the global trends that have transformed our way of life. In this short animated video, Bob Moritz looks back at how the world has changed since 1998, when PwC launched its first global CEO Survey.
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