Your trusted transformation partner
Tomorrow’s customer is already here. To help you meet their needs, we’re introducing a new equation that ensures every engagement is relationship-enhancing. Learn how to use technology to protect your most valued asset, your customer.
Enabled by Salesforce, powered by business perspective, and geared for innovative experiences, the new equation goes end-to-end with Salesforce to bring customers closer with every click.
PwC and Salesforce. Say hello to tomorrow.
“We help our clients to learn how to use technology to protect their most valued asset – their customers. With our business expertise and Salesforce leading technology, we aim to help transform any company to compete in today’s business environment.”
PwC is a proud leader in digital transformation. Since 2013, our work has been recognized globally with a variety of innovation and industry awards.
“PwC offers a full range of services that span from strategy to execution. It specializes in business transformation and has significant experience assisting clients with all aspects of Salesforce implementation work.”
CRM, or customer relationship management, helps you manage your customer relationships and keep customers happy. While most think of it as sales software designed to help you grow your customer base, it can also be so much more. When you layer in the different ways CRM can be implemented across the business, and that a 'customer' could be an employee or partner, it gets a little more complex.
We've created a series of articles that breakdown what CRM is, why it is important to business and how it can be used. Our goal is to help you assess your need for CRM and make actionable decisions for your business.
Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with customers and potential customers. CRM helps organisations streamline processes, build customer relationships, increase sales, improve customer service, and increase profitability.
When we talk about CRM, we usually refer to a CRM system, a tool used for contact management, sales management, agent productivity, and more. The goal of a CRM system is simple: Improve business relationships to grow your business. CRM tools help you manage customer relationships across the entire customer lifecycle, at every marketing, sales, e-commerce, and customer service interaction.
