Earning – and deepening – customer loyalty is a challenge, even for established brands. But big (and small) data, drawn from a variety of sources both inside and outside the enterprise, can yield valuable insight into customer behavior. When properly interpreted, consumer data can inform media and sales investments, and identify those customers you can serve most profitability.
All organizations can benefit from identifying a single, accurate and actionable version of the truth about their customers. Finding new ways to manage and analyze data, improve information flows and streamline technology can uncover and curate the sources of information gaps. The result? Better products and services, more effective sales efforts, greater lifetime customer value and delighted customers.
Listening to social media. Leveraging mobile devices as sensing platforms. Mining the data deluge from CRM. Interpreting the unspoken insights that come from ethnographics.
Your business must make meaning out of all of these—and more.
PwC can help you identify opportunities for improving customer interactions. Together we can do "what if” analyses to determine which value propositions appeal to specific customer segments.