Global Entertainment & Media Outlook 2020–2024

Pulling the future forward: The entertainment and media industry reconfigures amid recovery

Five-year projections of consumer and advertising spending data across 14 segments and 53 territories

PwC Global Entertainment & Media Outlook 2020-2024 outlook shows that the COVID-19 fundamentally shifted consumer behaviours and accelerated the digital transformation that would otherwise have taken longer. Digitalization, one of the most important factors shaping all industries, has been amplified due to social distancing and travel restrictions. The entertainment and media world became more distance-focused, virtual, online streaming-based, personal and home-based in 2020.

Essential insights into the effects of the pandemic

Now in its 21st year, this year’s Outlook takes into account the effects of COVID-19 on the entertainment and media industry. As in previous years, we’ve taken a deep dive into our wealth of detailed data, forecasts and analyses, and created new perspectives and insights to help you shape your strategies for years ahead.

2020 Outlook perspectives

Consumer habits can take a lifetime to learn – but just a lockdown to lose. The COVID-19 pandemic has accelerated and amplified ongoing shifts in consumers’ behaviour, pulling forward digital disruption and forcing industry tipping points that wouldn’t have been reached for many years. This year’s report will be released in early October.

Download the perspectives report

Explore, compare and contrast

Understanding where consumers and advertisers are spending their time and money in the entertainment and media industry can help inform many important business decisions.

PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.

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Subscribe to the Outlook

  • 12 months of access to data and commentary for 14 segments across 53 territories
  • Access to dashboards and visualisations, including heat maps, GDP and E&M growth comparisons, and top 10 ranking 
  • Corporate multi user subscriptions available

Single user

  • One select segment only
  • Pay by credit card and get instant access
$600 USD

Single user plus

  • All 14 segments
  • Pay by credit card and get instant access
$2,700 USD


  • Contact us for contract and payment information
$13,000 USD
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Cenk Uslu

Cenk Uslu

Entertainment and Media Industry Leader, PwC Türkiye

Tel: +90 212 326 6348

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